I’ve spent my career working across design in different forms, from visual communication and digital design through to experience strategy, product and service design.

What’s stayed consistent is an interest in making complicated things easier to understand and use.

How I work

I’m most comfortable working on complex problems where the answer isn’t obvious at the beginning. That might mean understanding a complicated service, getting close to an unfamiliar subject area, bringing different perspectives together, or finding a way through years of accumulated systems and processes.

I work across research, strategy and design, and like staying close to the work from early discovery through to concepts, prototyping, testing and implementation.

Experience

Experience Design Lead
Folk · 2021–2026

Freelance Experience Design Lead
Isobar, Fusion Labs, S60 · 2017-2021

Experience Design Director / Senior UX / Senior Art Director
WhiteGREY · 2010-2017

Earlier career in packaging design, branding and publishing

I’m currently interested in senior experience design, strategic design and product roles where I can stay close to the work, collaborate with strong multidisciplinary teams and help make complex things clearer and more useful.