— Helping turn construction into communities

Barangaroo South was about to become home to 1,200 residents, 23,000 office workers and 33,000 visitors with more than 2.9 hectares of public space, Lendlease seeked a digital solution to help bring the regeneration of Barangaroo South to life.

— Purpose

The Streets of Barangaroo website was designed to connect people with places, turn construction into communities, make visitors feel like locals, and the unknown seem familiar.

— Solution

We were able to deliver a highly personalised experience that focuses on the individual’s view of Barangaroo, building a relationship based on trust, loyalty, rewards, and conversations. We were able to answer recurring customer needs, add value to their lives with small interactions, surprise and delight them, and help them make the most of the time spent in The Streets of Barangaroo.

— Results

The Streets of Barangaroo precinct is now a vibrant, happening area and the Streets website has contributed to it's success offering current, relevant content to support the shops, restaurants and bustling community.